Mr. Jayant Verma is the founder of SAMVAD Advocacy, a well known NGO headquartered in Jabalpur, Madhya Pradesh. senior media professional and a lawyer, the key functionary of the organization brought to light the plight of the displaced people through news coverage and highlighting the contradiction in the state rehabilitation policies through his extensive writings. He is was also instrumental for enactment of famous Environmental Protection Act in year 1986. In 1997, Jabalpur and the adjoining districts were struck by a massive earthquake. The Jabalpur Citizens Forum led by Jayant Verma provided relief and developed a citizen policy for the relief and rehabilitation of earthquake victims and advocated with the state government to adopt it and the advocacy contributed to the government formulating a new policy on its basis of the citizen’s policy. The leaders of nearly all the people’s movements in M.P. approached him for raising their issue in the media and having studied law also for legal advice, drafting judicial petitions and protection against arrests, detentions etc. The experience of working closely with the social movements in a volatile socio-political context; the absence of a professional advocacy institution in M.P. that supported these social movements, in 1999 led to the establishment of Samvad Society for Advocacy and Development (SAMVAD), under the Societies registration Act.